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Louisville, KY 40299

+1-502-905-9902

Leading manufacturer saves over $1M annually with contact center optimization investment

For several years, our client had been trying to replace their phone systems and contact center. Based upon their current environment, they felt they had enough justification to “purchase” something new. However, they were not able to convince their executives of the business value of the investment and the budget went to other “investments”.

All the normal vendors provided quotes and designs but failed to provide a comprehensive discovery and deliver a recommendation based upon impact to the business. “If it isn’t broke, then don’t fix”, “get a few more miles out of it”, “I receive, and place calls and it works fine” – those were the request for funding answers for over 5 years.

They needed us to help them understand, document and articulate the business value associated with the investment. The “purchase a new system” became a strategic investment in just a few weeks.

After meeting with their executive team, doubling their business growth without increase staff was their #1 priority.  Increasing revenue without increasing FTE’s is clearly all about improving productivity, streamlining business processes, and improving routes to market.

Business Goals achieved in this project

  • Double business growth without increasing staff
  • Improve business continuity (scale, uptime, redundancy, and support)
  • Reduce costs associated with tradition communication services
  • Streamline onboarding process for new Customer Support Representatives (CSR's)
  • Consolidate multiple customer databases
  • Improve the agent experience
  • Provide a common interface for all communication interactions
  • Improve net promotor score
  • Improve business intelligence

The strategic ROI is top of mind for sales, customer service, marketing, HR, product operations, supply chain and their overall executive team. The strategic ROI is very difficult to measure even with industry averages. As such, the customer “input” helped validate the measurements with a focus on the largest outcomes. The strategic ROI always offers the largest return and is the most exciting.

Strategic Value

  • Improved collaboration CSR/Sales/Customer/Distribution
  • Improved business continuity (no single point of failure)
  • Increased number of interactions per agent by 53%
  • Increased NPS with customer journey mapping for 6 touch points
  • Provided a pandemic readiness architecture
  • Automated over 13,000 emails a day

Our current environment comprehensive discovery included interviews with sales, customer service, marketing, IT and front-line management.  At a high level, our interviews produced many opportunities to increase sales, reduce order management complexities, and improve/consolidate business intelligence.

Current Environment

  • 18 Month onboarding for new CSR's
  • Complex and expensive 1-800 call routing in the cloud
  • 5 separate contact centers
  • Multi-vendor premise-based phone systems
  • Lack of quality management
  • Lack of workforce management
  • Basic “call” center reporting metrics
  • A queue for every agent (assigned customers)
  • Phone only agents (no desktop)
  • Manual email processing
  • Lack of pandemic readiness for 75% of employees